Cheaper alternative to buying a new Accord or Camry

The Toyota Camry and Honda Accord are some of the most popular sedans on the market, but over the past few years their price has steadily increased to a point where it is almost impossible to buy one for less than $30,000 if you want a well optioned model. I think a used Genesis sedan presents a cheaper and more luxurious alternative to buying one of these two cars new.